AQO 2150/17-22 Oral question to the Minister for the Economy
To ask the Minister for the Economy to outline her plans to support food tourism.
Asked by Claire Sugden MLA on 27 May 2021
- Answered
- Oral
- Answered in the Chamber
- Tabled
- 27 May 2021
- Answer due by
- 7 June 2021
- Answered
- 7 June 202111 days after tabling
- Department
- Department for the Economy
- Priority question
- No
Answer
Answered in the Assembly Chamber on 7 June 2021. Extract from the Official Report (Hansard), including any supplementary questions:
Mrs Dodds
I thank the Member for her question. Food and drink tourism plays an essential role in the visitor economy. In 2019, 5·3 million overnight trips in Northern Ireland generated over £1 billion of revenue. Food and drink accounted for approximately 30% of that spend: £350 million. Tourism NI research tells us that visitors position food and drink as one of the top five factors when choosing a destination. The Northern Ireland Year of Food and Drink in 2016 played a central role in showcasing our food revolution and resulted in Northern Ireland being awarded the world’s best food destination at the International Travel and Tourism Awards in 2018-19, which highlighted the growing strength and recognition of our food and drink offering. I recently launched the next phase of my tourism recovery action plan to respond to the devastating impact of COVID-19. The plan includes a range of measures to stimulate consumer confidence and demand and to enhance the competitiveness of our tourism sector. Food and drink will be an integral part of those measures as the continued development of the sector remains critical to our recovery.
For example, under Tourism NI’s recent experience development programme for 2020-21, food and drink experiences represented approximately one third of successful awards, which is commensurate with the overall contribution to the economy. A total of 11 food and drink tourism businesses were awarded over £1·5 million to enhance the experience that they offer to visitors.
Ms Sugden
Thank you, Minister. I appreciate your recognition of the importance of food and drink to our wider tourism sector in Northern Ireland. Is the Department developing any specific programmes to support the sector? For example, we have a wonderful platform on the north coast called Taste Causeway, and rolling out something similar across Northern Ireland would be really beneficial. With the pandemic, a number of food producers and food trucks have popped up across Northern Ireland, but people want to know where they are so that they can go to them. I am keen to hear the Minister's thoughts on how we can do better, specifically in food tourism.
Mrs Dodds
The Member is absolutely right. In the middle of lockdown, many of us relied heavily on pop-up offerings of food and drink and so on when we were out and about. That area that will continue to grow over the next number of years. Taste Causeway was funded via Invest NI's collaborative growth programme. It was awarded a phase 2 grant of £169,200. That funding allowed Taste Causeway to draw in further funding from DAERA, Tourism NI and the local council, which in many ways enhanced the experience and the drive for growth in one of the most important aspects of the industry. We have just launched our tourism recovery action plan. That is a fully funded action plan that, we hope, will help to revive and revitalise not only tourism but the food and drink element over the next year. Everyone in the House recognises and acknowledges the real difficulties that our hotels, restaurants etc have experienced over the past year. We have put many schemes in place to support them over the past year, and I hope that our tourism recovery action plan will help them to recover from a very difficult time.
Dr Archibald
As the Minister who has responsibility for tourism and economic development and who leads Invest NI and, jointly, Tourism Ireland, does she agree that it is entirely inappropriate and disrespectful to her as Minister and to the Executive — in fact, it undermines the Executive and devolution — for the British Secretary of State to appoint someone without any consultation to a role that is mooted to be about promoting investment in tourism, which cuts directly across the work of the NI bureau and Invest NI in the States, with no oversight or input from the Executive?
Mrs Dodds
Of course, I take a contrary view to the Member. I think that the appointment of Trevor Ringland is an entirely positive one. There is room for all of us to do our bit to promote Northern Ireland as a wonderful place to live, to invest and to do business in. It can only help to grow jobs and prosperity in Northern Ireland. The Member should remember that it is not only Noraid's voice that needs to be heard in America.
Mr Nesbitt
What steps is the Minister's Department taking to ensure that hospitality outlets can source product from local agri-food and drinks organisations? For example, is there a dedicated website? Are there meet-and-greet events to ensure that hospitality outlets are aware of what they can source locally?
Mrs Dodds
That question comes up regularly. It is important that the Member acknowledge that some of our restaurants, food and hospitality outlets are amazing at sourcing and promoting local food in Northern Ireland. I am constantly amazed at the breadth and variety and at the lengths to which our restaurants go to promote local food. We therefore do not have to look very far to do that. Through Invest NI, we continue to work with local companies and the local agri-food sector to promote Northern Ireland produce. Recently, in conjunction with the Minister of Agriculture, Environment and Rural Affairs, I announced a review of the agri-food sector. I encourage the House and those who are listening to respond to that review. It is really important that we launch a new drive to promote the provenance, safety and traceability of food in Northern Ireland. A short while ago, I was delighted to visit the Foyle Food Group up in Londonderry. I was also delighted to see a tweet from the British ambassador to Washington, who had been able to enjoy steak from Northern Ireland. It was the first meat provided by the United Kingdom to America in a long time, and it came from Northern Ireland. I understand that many of our companies are looking for USDA approval. The opportunities are enormous.
Mr McGlone
Minister, many employers in a number of sectors, particularly hospitality but also construction, have vacancies and cannot find staff. Some of their staff returned home to the European mainland during the pandemic, while others have found alternative employment. What methods are being used by the Department, or what actions are being taken, to try to help those employers identify and recruit new staff?
Mrs Dodds
The Member has addressed something that even political opponents in the Chamber will admit has been a passion of mine since taking up office. If we are to grow the Northern Ireland economy, we have to grow the skills of our people and widen the opportunities for people to get more and better skills. We have a fantastic programme called Assured Skills, which operates academies. The Member will be very familiar with the advanced manufacturing sector in his constituency. We have run very successful academies for people in that sector and in the wider construction sector. Welding is one example. All the participants in a recent Assured Skills academy on welding that was run at the North West Regional College achieved employment after they had finished. In the past number of weeks, I was delighted to be at the opening of a new college in Banbridge, which represents a £15 million investment in the future of skills in Northern Ireland. A new college has also been opened in Armagh, which represents a £35 million investment. A new college in the south-west represents a £35 million investment. We are on-site with a new college in Coleraine, have a contract out for a new college in Ballymena and have a new college in Dungannon. Those are all really important investments in the future of skills in Northern Ireland.