AQW 43190/22-27 Written question to the Minister for Infrastructure
To ask the Minister for Infrastructure to detail the total cost of road safety advertising campaigns, in the last five years, broken down by media type.
Asked by Claire Sugden MLA on 25 March 2026
- Answered
- Written
- Tabled
- 25 March 2026
- Answer due by
- 13 April 2026
- Answered
- 8 April 202614 days after tabling
- Department
- Department for Infrastructure
- Priority question
- No
Answer
Various platforms have been utilised for road safety advertising campaigns, including, TV, Radio, Online/social media, Cinema and Outdoor. Please see table below.
| Year | TV | Radio | Cinema | Online/social media | Outdoor |
| 2024/25 | 189,405.00 | 107,093.34 | 9,215.20 | 58,492.15 | 188,227.59 |
| 2023/24 | 168,661.04 | 42,449.54 | 4,754.75 | 17,999.70 | 198,638.06 |
| 2022/23 | - | - | - | - | - |
| 2021/22 | 44,884.84 | 29,817.02 | - | - | - |
| 2020/21 | 635,229.96 | 180,412.20 | - | 65,849.80 | 199,699.50 |